The free window ends
Every reply you sent inside the 24-hour customer-service window used to be free. From 1 October 2026 each one is billed.
WhatsApp stops being free to reply. Your chat window and Telegram don't.
On 1 October 2026 Meta starts charging for service messages on the WhatsApp Business API. Here's what it costs by volume — and how the same agent keeps answering, for €0 per message, on channels you own.
WHAT CHANGES ON 1 OCTOBER
Meta starts charging for service messages
Service messages are the free-text replies your team sends inside the 24-hour customer window. Free since November 2024, they become billable on 1 October 2026.
Charged at the utility rate
A service message costs the same per-message price Meta charges for a utility template in the recipient's country — €0.0166 in Spain.
Only on the WhatsApp Business API
It affects businesses on the WhatsApp Business Platform. The free WhatsApp and WhatsApp Business apps are untouched — and so is every other channel.
THE COST BY VOLUME
What replying will cost you
The same conversations, priced per message. On your chat window and on Telegram that per-message fee is zero.
| Service messages / mo | WhatsApp (Meta, Spain) | Chat window | Telegram | Your saving / mo |
|---|---|---|---|---|
| 100 | €1.66 | €0 | €0 | €1.66 |
| 300 | €4.98 | €0 | €0 | €4.98 |
| 500 | €8.30 | €0 | €0 | €8.30 |
| 1,000 | €16.60 | €0 | €0 | €16.60 |
| Over 1,000 | €16.60 per 1,000 5,000 → €83.00/mo | €0 | €0 | scales linearly |
WhatsApp (Meta, Spain) 
Telegram Meta wholesale rate for Spain: €0.0166 per service message, the same as a utility template. VAT (21%) and your provider's margin are extra. Reference figure: Meta's official rate card.
WHERE THE VOLUME GOES
Two channels with no per-message fee
Move the everyday conversations to channels you control. Same agent, same knowledge, nothing to pay Meta per message.
Your chat window, now installable
The web chat widget answers on your own site for €0 per message. And each bot now ships as an installable app (PWA) on its own subdomain, so customers keep it one tap away.
- €0 per message, always
- Installs as an app (PWA)
- Your brand on your subdomain
Telegram, free and unlimited
Connect your agent to Telegram and answer as many messages as you like. There's no per-message or per-conversation platform fee to pay.
- No per-message or per-conversation cost
- The same agent and knowledge
- Live in minutes with your bot
Change the channel, not the agent
Your Aizy agent already answers on the chat window and Telegram. Point the volume there and stop paying Meta to reply.
Create your agent freeFrequently asked questions
Do I lose WhatsApp if I move the volume?
No. WhatsApp stays available; you just stop routing the high-volume service replies through it. Keep it for the customers who choose it and move the rest to channels with no per-message fee.
What is the chat window?
It's Aizy's web chat widget: your agent answering on your own site, for €0 per message. Since recently each bot also installs as an app (PWA) on its own subdomain.
How does it install as an app?
Each bot is served as a PWA at its own subdomain (yourname.ezb.com.es). Customers open it and add it to their home screen — no store, no download.
Where does Meta's rate come from?
From Meta's official pricing for Spain, where a service message is billed at the utility per-message rate (€0.0166). VAT and your provider's margin apply on top; check Meta's rate card for the live figure.